Aug 13, 2013 LOS ANGELES, California - A spin-off of Pixar's phenomenally successful "Cars" franchise and its new movie "Planes" -- along comes CAMELOTTE, story idea by Daniel Halevi Bloom and perhaps produced by Jeffrey Katzenberg. As a co-production between the USa and CHINA, the animated feature starring a troupe of desert camels on a long Gobi Desert trek to the fabled palace of CAMELOTTE is bound to appeal to children and adults with its wacky humor and quest-trek-love theme. While the project bears obvious similarities to "Cars," Disney's legendary animation chief John Lasseter - who directed both "Cars" and "Cars 2" - encouraged Bloom to "create his own universe." "John told me: 'Cars is established, we've got that whole world. That's all good. Learn from that world, learn what we did over there as far as personality and animation and then forget about it ... I want you now to go out and create a whole new world, a whole new universe,'" Bloom told a reporter in China in a recent interview. "The aesthetics are the same. The camels have vivid personalities and the characters talk, and it's a charming story arc. But that's where the similarities stop," the writer added. "CAMELOTTE " follows the adventures of a feisty group of desert camels who dream of finding the fabled and mysterious desert castle called Camelotte that once belonged to the ancient Chinese Emperor Ahr-Tea "I always loved the underdog stories, the little guys, the weak guys able to rise above. I think it's a classic story, it's universal," Bloom said. "CAMELOTTE is for the whole family and the whole world and will do especially good box office in China." "I also like the idea that the camels in the story are mere desert beasts of burden but deep down they feel they can be much more, and they become much more as the story goes along, ending in a picture perfect storybook ending." SCRIPT of the Day: ''CAMELOTTE'' An animated cartoon adventure quest set in the Gobi Desert along the Silk Road starring a bunch of funny and fun camels (and other assorted animals they encounter along the way) on their search for the fabled desert castle/palace of CAMELOTTE. Tweetable Logline: A character-driven animated film along the lines of CARS and PLANES with an Arthurian legend theme and set in China's vast Gobi Desert along the fabled Silk Road.' Elevator Pitch: CAMELOTTE is character driven family cartoon with an international cast of voices and voice over stars and produced as an American/Chinese co-production. The story follows a group of ten camels as they trek across the desert laden with goods they are bringing to the CAMELOTTE castle/palace in the middle of the Gobi Desert. There is a love story between two of the camels, he falls for her, she falls for him _ LITERALLY THE BOTH FALL DOWN AS THEY CONFESS THEIR LOVE IN THE HOT DESERT SAND NEAR A COOL OASSIS __ and finally after many mishaps and adventures, including a desert marriage for the happy couple and new baby born at the end as they arrive as the palace gates of CAMELOTTE.......fade to end before they arrive the the palace door, but with the birth of their baby, it is a happy ending after so much hardship on the desert trek and a sequel CAMELOTTE TOO is in the works (inside the palace). Production Team: Writer: Daniel Halevi Bloom Producers:TBA Editor: TBA About the Production: "When Daniel Halevi Bloom sat down to write CAMELOTTE, the 1971 Tufts graduate set out to create a feel-good family cartoon story about, yes, camels in the desert: The Gobi Desert. The production is a coproduction between a major Hollywood studio and a Chinese studio in Beijing: think Jeffrey Katzenberg but don't want to name names yet. Set for a 2020 summer release. ---------------------------- NEWS BRIEF: Disney reaches for the Gobi with “CAMELOTTE" Aug 13, 2013 LOS ANGELES, California - A spin-off of Pixar's phenomenally successful "Cars" franchise and its new movie "Planes" -- along comes CAMELOTTE, story idea by Daniel Halevi Bloom and perhaps produced by Jeffrey Katzenberg. As a co-production between the USa and CHINA, the animated feature starring a troupe of desert camels on a long Gobi Desert trek to the fabled palace of CAMELOTTE is bound to appeal to children and adults with its wacky humor and quest-trek-love theme. While the project bears obvious similarities to "Cars," Disney's legendary animation chief John Lasseter - who directed both "Cars" and "Cars 2" - encouraged Bloom to "create his own universe." "John told me: 'Cars is established, we've got that whole world. That's all good. Learn from that world, learn what we did over there as far as personality and animation and then forget about it ... I want you now to go out and create a whole new world, a whole new universe,'" Bloom told a reporter in China in a recent interview. "The aesthetics are the same. The camels have vivid personalities and the characters talk, and it's a charming story arc. But that's where the similarities stop," the writer added. "CAMELOTTE " follows the adventures of a feisty group of desert camels who dream of finding the fabled and mysterious desert castle called Camelotte that once belonged to the ancient Chinese Emperor Ahr-Tea "I always loved the underdog stories, the little guys, the weak guys able to rise above. I think it's a classic story, it's universal," Bloom said. "CAMELOTTE is for the whole family and the whole world and will do especially good box office in China." "I also like the idea that the camels in the story are mere desert beasts of burden but deep down they feel they can be much more, and they become much more as the story goes along, ending in a picture perfect storybook ending."